The professional necessity of social media

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Well folks, I survived. Not only did I complete an entire course on a subject I would rather avoid, I learned how to be a more effective consumer of social media. I learned how to build a professional profile for my platforms and how to market not only myself by my skills as a social media manager. I’ll admit there were moments where I felt aggravated but overall I enjoyed the class.

The social media strategy was simultaneously the most frustrating and rewarding part of the class. First I’d like to state that Tina Popson is an amazing woman and I thoroughly applaud her willingness to sit through 19 social media strategies.

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Photo courtesy of freerangstock.com and Jack Moreh

The strategy itself proved difficult because the Creighton Recent Alumni Association doesn’t have the same draw that a typical non-profit has. For example, the Humane Society has kittens and puppies to draw in their target audiences. The RAA, on the other hand, lacks the warm and fuzzy feeling that puppies and kittens bring to the table. My partner and I, therefore, made it our mission to make the messages delineated in our strategy give people the same comforting feelings.

Although difficult, by creating this strategy I have added one more marketable tool to my resume – which in today’s consistently fluctuating job market is never a bad thing. I learned that despite my aversion to the various social media platforms, my best bet is to be flexible and adaptable because my job’s requirements may change with a moments notice.

I am grateful for what this class has taught me because there is a virtual guarantee that I will use this technology in my future job. Similarly, I rediscovered a love of liking innocuous things on Facebook. I may not post often but I believe liking and retweeting things is a step in the right direction.

I found the most fascinating blog to be the public shaming blog, which centered on people who have been targeted by a negative viral movement. This blog assignment encompassed everything I have ever hated about social media – from the furious to the down right violent responses and more. More often than not social media feels like a trap being set and while I have several strategies to avoid the ire of the Internet, I am still hesitant to post anything vaguely controversial.

Simply put this class was a wealth of information and a veritable education for people like me who avoid the constant stream of social media. I am grateful for the skills I have learned and the many exciting projects we developed throughout the class.

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